Private Property Representation for Homeowners Who Want Personal Advice
— Not a High-Street Process

I act as a personal property broker for a small number of clients at any one time, offering discreet, strategic, single-advisor representation from valuation to completion.

No branches. No call centres. No rotating negotiators.

Most Estate Agents Sell Property. I Represent People.

High-street estate agencies are built for scale.

Branches, teams, scripts, targets, and volume.

That model works — but only if you want:

Maximum exposure
Multiple negotiators
A process designed for throughput, not nuance

My service is different.

I work with homeowners who want:

One point of contact
Strategic advice, not sales pressure
Discretion where appropriate
Clear judgement throughout the sale

This is not a volume service.

It is a personal one.

A Single-Advisor, Bespoke Brokerage Model

From our first conversation to final completion, you deal directly with me.

No handovers.

No internal departments.

No loss of context.

That means:

Pricing decisions are strategic, not template-based
Buyer conversations are handled personally
Negotiation is informed by full context, not notes on a system
Advice is tailored to your priorities — not branch KPIs

Most agents represent a brand.

I represent one client at a time.

Is This the Right Approach for You?

This service is suited to homeowners who:

Value personal representation over shopfront visibility
Want clear advice on whether to sell, not pressure to list
Prefer quality of interest over quantity of viewings
Appreciate discretion and control
Want one accountable professional throughout

This service is notnfor homeowners who:

Want the highest number of viewings at any cost
Expect weekly branch updates from multiple negotiators
Prefer a large corporate structure
Are choosing purely on lowest fee or biggest brand

If that’s what you want, a high-street agent such as Dexters or KFH may be more suitable — and that’s perfectly fine.

Advice First. Marketing Second.

Most agents lead with portals, photography, and brochures.

I start elsewhere.

Every instruction begins with:

Pricing strategy
Buyer psychology
Timing
Risk management
Negotiation leverage

Only then do we decide:

Whether open-market exposure is in your best interest
Whether discretion adds value
How to position the property for the right buyer

Sometimes the best result comes from visibility.

Sometimes it comes from control.

The strategy dictates the route — not habit.

Discretion When It Benefits the Seller

Not every property needs full public exposure.

Where appropriate, I offer:

Controlled buyer introductions
Off-market or soft-launch testing
Quiet marketing strategies
Feedback without public price anchoring

Discretion is not a gimmick here.

It’s an option — used only when it serves your outcome.

Local Knowledge. Personal Accountability.

I live and work locally and have spent years advising homeowners in Ladywell, Brockley, and the surrounding areas.

This isn’t a territory on a map.

It’s a community I know intimately — schools, streets, buyers, and nuances that never appear on portals.

When something matters during your sale, you speak to me directly — not a generic inbox.

How the Process Works

Private Consultation

We discuss your objectives, timing, and constraints — with no obligation.
Strategic Advice

Honest guidance on pricing, approach, and risk — including whether selling now makes sense.
Tailored Route to Market

Open market, controlled exposure, or discreet sale — chosen deliberately.
Personal Negotiation & Progression

One advisor managing the entire transaction through to completion.